Blue Nile Case Analysis

regretful Nile Case Analysis 1) Do all the elements in the dodging fit to noticeher? Or are in that respect organic contradictions? The main elements of Blue Niles strategy eminent spirit, private-enterprise(a) harm, customization, informative website, good customer service and support, long gear up supplier contracts, negative cash flow cycle, certification, mug recognition, reliability, thingummy and speed of delivery- have enabled it to establish itself as the number idol online diamond retailer. Although it has a sound overall strategy, under warring pressures, certain elements conflict each other dampening its recognize as a market leader. 1.Pull back on ad (purchase of keywords) v/s add in brand ken and recognition 2.Increase inventory of fine jewelry v/s lean operate model 3.Customization v/s free-enterprise(a) price 4.Outsourcing operations/ operate v/s maintaining spirited superior customer service 5.High value gross revenue (6 digi t one sales) v/s high school gross margin 6.Cutting prices to make sales v/s change magnitude pelf income Blue Niles sells only through the Internet. Pull back on online advertising, collectable to increased cost; lessen its visibility on reckon engines, simplification brand identity and recognition. Further increase in product line both in harm of high price and product variety, to attract a double set of customers, put forward extend to their lean operating model increasing inventory costs. Increasing customization options could also affect its belligerent pricing increasing operation costs. Even though outsourcing operations and services can help keep a better tell but in times of high demand they can be compromised since they are not instantly a pct of the society. The quality of the service is dependent on the ability of the outsourcing company and not Blue Nile. Further, it set displace gross advantage margins on high value sales (just to make the sal e) reducing profitability. Aggressive sales ! based only when on competitive pricing leads to lowering its...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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